“Treat your customers like they own you. Because they do.”
I’ve had the “opportunity” to interact with a number of large brands recently and found that a lot of them fail the test when it comes to following these 6 tenets. And these are big British high street brands that should know better!
Acquiring and retaining customers is hard work. Especially as there is so much competition out there. It’s not enough to just offer them a product or service they want, you need to offer something they need – whether they know it or not.
That quote above from Mark Cuban sums it up well. Without your customers you are nothing.
To be the best in your space, you need your customers to feel a connection to you that goes beyond the normal customer-vendor relationship.
Its one thing to build loyalty or even trust but how do you inspire love? That is a much harder to qualify proposition.
That being said, I would bet that there are more brands that customers hate than love but maybe by following these 6 steps that can narrow:
- Awesome Customer Service
- Fix Up Look Sharp
- Create Brilliant Content
- Stir Up Emotions
- Under Promise & Over Deliver
- Encourage Feedback & Listen
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So what do you think? Let me know below!
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