6 Things You Need To Do To Make Customers Love Your Brand [Infographic]

“Treat your customers like they own you. Because they do.”

I’ve had the “opportunity” to interact with a number of large brands recently and found that a lot of them fail the test when it comes to following these 6 tenets. And these are big British high street brands that should know better!

Acquiring and retaining customers is hard work. Especially as there is so much competition out there. It’s not enough to just offer them a product or service they want, you need to offer something they need – whether they know it or not.

That quote above from Mark Cuban sums it up well. Without your customers you are nothing.

To be the best in your space, you need your customers to feel a connection to you that goes beyond the normal customer-vendor relationship.

Its one thing to build loyalty or even trust but how do you inspire love? That is a much harder to qualify proposition.

Some may scoff at the idea of loving a brand but the number of Nike, Apple, and Nintendo fanatics prove otherwise. And that’s just a small sample of beloved brands.

That being said, I would bet that there are more brands that customers hate than love but maybe by following these 6 steps that can narrow:

  1. Awesome Customer Service
  2. Fix Up Look Sharp
  3. Create Brilliant Content
  4. Stir Up Emotions
  5. Under Promise & Over Deliver
  6. Encourage Feedback & Listen

[Click to expand to full size]

6 Things You Need To Do To Make Customers Fall In Love With Your Brand [Infographic]

So what do you think? Let me know below!

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4 responses to “6 Things You Need To Do To Make Customers Love Your Brand [Infographic]

  1. I love your point of view! “Treat your customers like they own you, because they do…” So true. Businesses really must keep this in mind. We can learn a lot listening to our customers praises and complaints. We are here to provide a service for them, solve a problem, provide them with relief to a pain. We cannot do that if we don’t look at things from the perspective of sending that customer away content with the services you’ve provided for them. Cool infographic, thanks!

    • Hi Bailey thanks for commenting!

      And yes totally agreed. Now that there is so much competition, customers are much more willing to walk away and thanks to social media can be a lot more vocal about things they don’t like about a company’s services. This transparency means that bad news can travel fast! And a viral negative story can kill any goodwill you have built up!

      But it can be a good thing too for companies. Hearing both good and bad feedback and acting on it will help them deliver the kind of experience their customers want / deserve and ultimately mean more profit and business!

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