Google Analytics Academy – Understanding Digital Marketing Metrics [Part 2]

The Second Selection Of Videos On Using Google Analytics For Digital Marketing

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The beautiful thing about digital marketing compared to so many other channels is that nearly everything can be measured in real-time with extraordinary accuracy. This means we can try new ideas and test new things quickly and cheaply.

We make better decisions and get better results through information and actionable knowledge. 

The heart of this is understanding metrics and it’s more than likely that if you’re in online marketing you use Google Analytics.

Google’s Analytics Academy is a great primer for digital meters using analytics on their sites. My colleagues and I have gone through the videos over the past week and have found them quite useful.

Whether you are new to Digital Analytics or just fancy a refresher, if you’re involved in digital marketing these videos are well worth watching.

I listed the first 12 videos from the course here

Below you can watch the final 10 videos


Navigating Google Analytics reports


Understanding Digital Analytics- 5.1 Reporting overview

Understanding Digital Analytics- 5.2 Audience reports

Understanding Digital Analytics- 5.3 Acquisition reports

Understanding Digital Analytics- 5.4 AdWords reports

Understanding Digital Analytics- 5.5 Behaviour reports

Understanding Digital Analytics- 5.6 Custom reports and dashboards


Navigating Conversions reports


Understanding Digital Analytics- 6.1 Goal Flow report

Understanding Digital Analytics- 6.2 Ecommerce reports

Understanding Digital Analytics- 6.3 Multi-Channel Funnels reports

Understanding Digital Analytics- 6.4 Attribution reports


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