The PS4 Launch Marketing Campaign Begins In Style
Hot on the heels of the last Greatness Awaits advert comes this, the first real ad for the PS4 launch.
It reminds me a little of the Michael ads – how it puts the player right in the heart of the action with 3 video game style settings.
And is that Drive Club and Killzone Shadow Fall being referenced?
The Greatness Awaits tagline is saved for the end and it reinforces the idea of the social aspect of the PS4. Greatness both as a player but also Greatness from the visible aspect of your gaming success via the much touted social sharing.
The soundtrack is Perfect Day and no doubt Sony is looking forward to a perfect launch. Will they get that? It may be too early but all signs so far seem to point to yes!
SEE MORE: The Brand: The Best PlayStation Adverts
So what do you think of the ad? Another entry in the PlayStation Advertising hall of fame?
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