Top Tips For Successful AdWords Testing
As every digital marketer knows testing is everything. Most of the marketers I speak to are pretty good at A-B / split testing when it comes to emails or web copy but one area that is often neglected is PPC.
The key thing I have learned over the years is that when you test you need to make sure that your ads and copy are very distinct – there’s no point in just changing one tiny thing. At least not at the beginning – minor changes are important for final revisions and tweaks but your initials test copy have to be very different in order to see what works.
I found the infographic below from the experts at Avalaunch Media which I now try to refer to when I set up new AdWords ads. It lists a lot of simple and quick variation types you can employ in your own AdWords campaigns and breaks them into categories (why not try naming an adgroup based on the category if you’re running multiple tests?)
Also as the infographic points out try as many variations as you can – don’t assume something won’t work! Well at least not until you have proved it!
Here are a few of the ideas to try out:
- Reverse Headlines (really want to try this one)
- Incorporating keywords
- Time Sensitive Deadlines
- Irregular punctuation
- URL variations
Testing can save you money and also make you money – no brainer right!
Let me know how it works out for you.
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