PPC Split Testing: 26 Copy Ideas To Try Today [Infographic]

Top Tips For Successful AdWords Testing

As every digital marketer knows testing is everything. Most of the marketers I speak to are pretty good at A-B / split testing when it comes to emails or web copy but one area that is often neglected is PPC.

The key thing I have learned over the years is that when you test you need to make sure that your ads and copy are very distinct – there’s no point in just changing one tiny thing. At least not at the beginning – minor changes are important for final revisions and tweaks but your initials test copy have to be very different in order to see what works.

SEE MORE: Content Ads Vs. Banner Ads: Which Gets More Engagement?

I found the infographic below from the experts at Avalaunch Media which I now try to refer to when I set up new AdWords ads. It lists a lot of simple and quick variation types you can employ in your own AdWords campaigns and breaks them into categories (why not try naming an adgroup based on the category if you’re running multiple tests?)

Also as the infographic points out try as many variations as you can – don’t assume something won’t work! Well at least not until you have proved it!

Here are a few of the ideas to try out:

  • Testimonials
  • Humour
  • Fear
  • Alliteration
  • Discounts
  • Reverse Headlines (really want to try this one)
  • Personalising
  • Incorporating keywords
  • Time Sensitive Deadlines
  • Irregular punctuation
  • URL variations

Testing can save you money and also make you money – no brainer right! 

Let me know how it works out for you.

26 Ideas for PPC Split Testing Infographic

+ Share this using the buttons below


One response to “PPC Split Testing: 26 Copy Ideas To Try Today [Infographic]

What Do You Think? Let Me Know!

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s