I found this very funny so had to share. A friend of mine sent me this email which LinkedIn sent her advertising their Job Seeker Premium service and how its engagement stats are much better than the average LinkedIn member.
Except in this case it wasn’t…
Oops not the best way to sell your premium service!!
The lesson is to not just blindly rely on your CRM and make sure if you are gonna personalise that you ensure you have the stats to back it up.
Better luck next time!
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