The PlayStation 4 campaign will be kicking off soon so to get ready I thought I’d share some of Sony’s most memorable marketing campaigns since the launch of the PS1 all those years ago.
Although it’s easy to forget now, Sony were once the cocky young upstarts in the gaming world and to make sure they stood out adopted a marketing style that was more edgy and teen / adult friendly than rivals Sega & Nintendo.
Here are some of the best adverts in PlayStation history. There are some great videos here; the PS4 team have their work cut out!
PlayStation 1 (PS1)
SAPS: Society Against PlayStation
PlayStation 2 (PS2)
The Third Place Directed by David Lynch
Ratchet and Clank: Morpher Ray (2002)
Mountain TV ad
PlayStation 3 (PS3)
This Is Living (2007)
Michael / Long Live Play
PlayStation Portable (PSP)
More Kevin Butler!
Which one is your favourite?
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