The Brand: The Best PlayStation Adverts

PS3 PlayStation It Only Does Everything

The PlayStation 4 campaign will be kicking off soon so to get ready I thought I’d share some of Sony’s most memorable marketing campaigns since the launch of the PS1 all those years ago.

Although it’s easy to forget now, Sony were once the cocky young upstarts in the gaming world and to make sure they stood out adopted a marketing style that was more edgy and teen / adult friendly than rivals Sega & Nintendo.

Here are some of the best adverts in PlayStation history. There are some great videos here; the PS4 team have their work cut out!

PlayStation 1 (PS1)

SAPS: Society Against PlayStation

PlayStation 2 (PS2)

The Third Place Directed by David Lynch

Ratchet and Clank: Morpher Ray (2002)

Mountain TV ad

PlayStation 3 (PS3)

This Is Living (2007)

Kevin Butler

Michael / Long Live Play

PlayStation Portable (PSP)

More Kevin Butler!

Which one is your favourite?

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