Comparing Pixar’s Rotten Tomatoes, Metacritic and Global Box Office.
Recently a lot of people have been saying Pixar’s output has been going downhill.
It really started when Cars 2 came out– the badly received sequel to the badly received original. Still the franchise has supposedly made billions for Disney & Pixar so I guess you can’t really blame them for it…
But 14th number 1 films in a row at the box office – that is an incredible run – one that probably can’t be matched by any other studio (though heir apparent Marvel Studios probably has a good shot).
And really has the quality gone down or are we just more sceptical because they are producing more sequels? It’s tough to maintain quality especially when there are so many factors in play.
It got me thinking, so I’ve put together this little comparison of their movies so far comparing their Metacritic, Rotten Tomatoes and Global Box Office ($m):
From the Rotten Tomatoes Top Reviewer scores you can see the films were all consistently highly rated apart from the blip that was Cars.
However since Cars 2, which crashed into the 30s, the films have been noticeably rated lower than before. Maybe its just the perception of Cars ruining Pixar rather than it actually doing so?
The Metacritic scores below follow a similar pattern but the difference between the higher and lower scores is less pronounced. The highs aren’t as high but the lows aren’t as low either.
The pattern is still same though and the post Cars 2 films have all have a negative knock down.
Now looking at the global box office (note Monsters Uni is still on release and will finish off much, much higher) you can see that really the scores haven’t affected the money these films have made. With the exception of Toy Story 3 and Finding Nemo, most of the films have all fallen within the $400m – $600m range.
So although its easy to say Pixar have lost their spark really it hasn’t put people off going to their movies.
Of course Pixar still have to be mindful of how the public are perceiving their films. One reason they are so successful is simply because the studio has built up such a huge level of trust with parents that every film they release is a must see. But if the quality drops (or if there is a perception of dropping) then Pixar could lose the brand power it has worked so hard to buildup.
Pixar are well aware of what happening.
This week Pixar announced they will try to cut back on sequels and release at least one original film each year. Smartly they are tying to combat scepticism before it gets a chance to cause real damage to their brand. Hopefully it will pay off and we’ll see a mix of great originals and sequels that the audiences actually want to see.
So have they lost the magic touch? No, but like all smart companies they are taking positive steps to make sure they don’t in the future.
And if I were a betting man I would guess Pixar will do just fine.
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