The Brand: PlayStation 4 “Greatness Awaits” Spot

Who are you to deny greatness?

 4 LAUNCH STRAPLINE IS GREATNESS AWAITS

A few weeks back the slogan for the Sony PlayStation 4 was leaked: Greatness Awaits.

And now hot of the heels of a triumphant E3 showing, Sony has released the first ad for its next generation console.

The 90 second spot stars Taylor Handley delivering a monologue directly to the camera and features a few cameos in amongst the destruction. It’s suitably epic and has a big quality to it that follows on nicely from the Michael campaign and the initial PS3 launch campaign.

The ad was produced by BBH New York who took over the PlayStation campaign from Deutsch/LA earlier this year. Deutsch/LA if you recall gave us the much-loved Kevin Butler ads.

“Who are you to deny greatness? If you would deny it to yourself, you would deny it to the entire world. And we will not be denied. GREATNESS AWAITS PLAYSTATION”

So does this make you wanna buy a PS4?

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