How Does Netflix Stack Up Socially?
DVD Gave us box set culture and now with the advent of Netflix and similar streaming platforms its going to a whole other level. People love to binge watch highly serialised shows like Lost, Desperate Housewives, Arrested Development and Game of Thrones – like Pringles one is just not enough!
Running in parallel with the rise of online streaming is of course the rise of social media – they are synonymous. Now it’s not enough to just advertise your show via the usual channels – now you gotta also build buzz. Social Buzz.
Netflix has being doing a pretty good job at this so far. This cool infographic compares 7 popular shows across 7 networks in their first season and compares their social buzz on Twitter.
The shows compared:
- Game Of Thrones
- The Walking Dead
- House Of Cards
- Magic City
Amazingly Netflix’s original production House Of Cards had the third most poplar show socially on the list and more impressively had the most overall buzz of all 7 shows during their first week. Pretty amazing considering that Netflix is still alien technology to a lot of people.
However the show had the biggest decline in overall buzz as time went past. Maybe people were less interested in the show as it went on? Or more likely is that fact there was no actual regular screening time for the Netflix title – they were available on demand and all in one go. We’ve seen that its real-time events like reality TV shows finals, sports events and election results that generate the most social activity.
So how do you build buzz for something that is constantly available? Or is that the dirty secret? That people are constantly discovering titles which lead to spikes but not consistent and predictable buzz?
The infographic asks a good question – what is more important: sustaining regular buzz over a long period of time or getting huge spikes of buzz around binges and launches?
As always let me know what you think below.
- Netflix: Does Exclusivity Beat Inclusivity?
- YouTube Launches Paid Channels – Game Over TV?
- Netflix vs. Blockbuster: What We Can Learn From The Rental Giant’s Demise?
+ Share this using the buttons below