Understanding Social Media: The Phenomenon

McKinsey & Company

Social Media. Two words that marketers love and occasionally hate and two words CEOs and MDs know they need to understand but don’t full understand what to do with.

In this video, partners David Edelman and Roxane Divol of McKinsey look at the phenomenon that is social media and explain how companies can get involved.

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This video is part of the McKinsey Making Sense of Social Media series – watch the other videos below:

Understanding Social Media: The Phenomenon
Understanding Social Media: The Opportunity
Understanding Social Media: The Consumer Decision Journey
Understanding Social Media: The Management Challenge

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