Understanding Social Media: The Opportunity

McKinsey & Company

In this video, partner Roxanne Divol of McKinsey & Company, Inc. present case studies that you can use to build interest, engagement and community and how social media is impacting on the power of brands.

These examples highlight companies that understand social media and outline the challenges faced as they attempt to align multiple departments and functions to present an integrated social presence.

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This video is part of the McKinsey Making Sense of Social Media series – watch the other videos below:

Understanding Social Media: The Phenomenon
Understanding Social Media: The Opportunity
Understanding Social Media: The Consumer Decision Journey
Understanding Social Media: The Management Challenge

 

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