Understanding Social Media: The Management Challenge

McKinsey & Company

Companies are devoting more time, money and resources to social media. This has resulted in a whole new set of challenges the likes of which haven’t been seen before.

How do you develop best practice and protocol for personal and corporate responsibility, agreeing on tone, training and aligning inter office departments?

In this video, Roxanne Divol, David Edelman, and David Court of McKinsey & Company, Inc. discuss practical considerations for addressing social media in business.

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This video is part of the McKinsey Making Sense of Social Media series – watch the other videos below:

Understanding Social Media: The Phenomenon
Understanding Social Media: The Opportunity
Understanding Social Media: The Consumer Decision Journey
Understanding Social Media: The Management Challenge

 

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