The consumer decision journey is more complex than ever. Maybe social media can be used at different stages of the journey so companies can learn more about their customers and help build brand loyalty?
In this video, Roxane Divol, David Edelman, and David Court of McKinsey & Company, Inc. outline how by aligning social media initiatives to different points of the consumer decision journey, companies can generate direct revenue and deliver customers with extraordinary brand experiences.
+ Share this using the buttons below
This video is part of the McKinsey Making Sense of Social Media series – watch the other videos below: