2015: The Year Disney Takes Over The (Box Office) World

Today, The Walt Disney Company announced that the sequel to Finding Nemo, Finding Dory will be released on November 25 2015.

Finding Nemo

2015.

Do you know what else Disney is going to release in 2015?

Oh just a few little projects – you may have heard of a few of them:

  • The Avengers 2 (May 1, 2015)
  • Star Wars Episode VII (Summer 2015)
  • Pirates Of The Caribbean 5 (July 10, 2015)

Here’s a quick recap of what the past instalments in these franchises made worldwide:

  • The Avengers (2012) $1,511,757,910
  • Star Wars: Episode III – Revenge of the Sith (2005) $848,754,768
  • Pirates of the Caribbean: On Stranger Tides (2011) $1,043,871,802
  • Finding Nemo (2003) $921,743,261

And of course were not even talking about ancillary or home video and TV.

So that’s four huge tentpoles in 2015.

Four films that, considering their pedigree, have to make at least $1bn worldwide each or be seen as crushing failures. And that’s how it works nowadays. When you go for an all Tentpole strategy you have to literally go big or go home. Each of these projects will mean at least a $300m outlay including P & A but when they pay off is a potential $1bn+ it’s just too mouth-watering an opportunity to pass up.

Of courses these are calculated risks. Disney didn’t buy Pixar, Marvel & Lucasfilm for giggles. That was the whole point – to make sure Disney had a consistent stream of pre-packaged, ready-made big name IP global mega-busters. It’s gotten to the point where their studios themselves are stronger brands than many other studios’ actual film franchises. CEO Bob Iger also retires in 2015 – not a bad year to go out at all.

In 2015 Disney is set to dominate the global box office with 4 huge blockbusters that are as close to being a “sure thing” as you can get.

If you’re the head of a rival major, maybe 2015 would be a good time to take that extended vacation you’ve been thinking of?

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