The global pharmaceutical industry is one of the biggest in the world with billions in global revenue each year. But the industry is also one of the most challenging when it comes to marketing especially with DTC (direct to consumer) campaigns.
The natural cynicism surrounding “big pharma” means that pharmaceutical and healthcare companies are reluctant to engage in platforms that allow potentially aggrieved consumers voicing negative opinions in a global forum.
So how can pharma utilise social media in a way that is if value to vendors, doctors and patients?
This infographic from CBI explains how the industry is currently tackling the challenges and opportunities afforded by new technologies, mobile, social media and how digital marketing is shifting as a result.
There is a lot to be done in the typical slow moving pharma industry but the future is promising.
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