Twitter is the great democratiser. Never before have customers been able to tell companies what they think in such an open and succinct fashion. The Pharma industry, however, has been slow to embrace social media for good reason – a lot of feedback can be very negative and highly emotive.
But there are some innovators and this infographic from Appature highlights who using Twitter for healthcare, the most followed “Big Pharma” companies and most interestingly the balance between negative and positive tweets targeted at 8 major blockbuster drug brands.
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