The Future of Marketing: How The Role Of Brands Has Changed

McKinsey & Company

In this video from McKinsey & Company, Inc., Jennifer Aaker, Professor at the Stanford Graduate School of Business asks why consumers are loosing faith in companies and what can be done to halt this decline.

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This video is part of the McKinsey Future of Marketing series – check out other videos in the series below:

The Future of Marketing: Duncan Watts, Yahoo! Research
The Future of Marketing: John Hayes, American Express
The Future of Marketing: How The Role Of Brands Has Changed
The Future of Marketing: The Four Features Of A Successful Marketing Campaign

 

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