The Future of Marketing: The Four Features Of A Successful Marketing Campaign

McKinsey & Company

In this video from McKinsey & Company, Inc., Jennifer Aaker, Professor at the Stanford Graduate School of Business, reveals the Four Features of an Effective Marketing Campaign. They are: being humanistic, showing happiness, grabbing attention, and engaging consumers. Can adopting these characteristics make your marketing strategy more successful?

It’s interesting to note that these can also be applied to successful social media campaigns as well. This is the modus operandi of modern marketing – a two-way conversion as opposed to a one way direction. People now want to engage with real faces and real people even at a brand level and even on a global level.

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This video is part of the McKinsey Future of Marketing series – check out other videos in the series below:

The Future of Marketing: Duncan Watts, Yahoo! Research
The Future of Marketing: John Hayes, American Express
The Future of Marketing: How The Role Of Brands Has Changed
The Future of Marketing: The Four Features Of A Successful Marketing Campaign

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